Strategy & Planning

Integrating various communication methods such as advertising, Public Relations and promotion. IMC can maximise the effectiveness of your communication marketing strategy. Based on our skills in working with the media, and our in-depth knowledge of consumer behaviour, we will draw up plans geared for success.
We design unique PR strategies to communicate information about specific products or services to engage the public and broaden their understanding and interest. By provoking emotions, we seek to stimulate and influence individual purchasing behaviour.
By enhancing the consumer’s perception of a brand’s value, we are able to effectively increase brand visibility and name recognition. Utilising our PR background, we propose branding strategies that will penetrate the entire target market.
We obtain and analyse data from various methods, ranging from internet surveys to ethnographic techniques, using the latest technology. Based on the information we gather; we propose the most effective marketing communication strategies to meet your needs.
We analyse consumer chats and behaviours on social media to utilise them for marketing activities. We design our promotion strategies, not just on trend forecasts and data analysis, but also by keeping track of and referring to the live voices on social media.